The quality, craftsmanship, and general working relationship between an agency and its client can mean a lot of different things to a lot of different people. For example, to some clients and agencies, it might be the effectiveness of the finished product (without a care for what’s underneath the hood), or it might be the personalized experience they had while working with a great project manager. Perhaps it might even be the perfect color of the headlines… but for the BWD development team, a quality website is built on quality code.
Code? Seriously? I know, it sounds uninteresting. Folks might say “Who cares about the code? I just want the thing to work and look good while doing it!” That’s a valid expectation and one that we share, for every project. But the code behind the curtain, the stuff that makes the buttons click and the faders fade, needs to be as top-quality as the final design for a variety of purposes, including user experience, speed, SEO, and much more.
WordPress, Leading By Example.
We build our projects with WordPress, so we’re lucky enough to be working with a 10 year old, solid foundation for a while now. Not only is it’s administrative panel and content marketing capabilities extremely user friendly, but the code really powering this leading content management system is rock-solid. WordPress even has its own set of coding standards that we proudly follow. But even if you have a great base for a bridge, the stuff on top still counts. So how do developers like us define quality?
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Coding Standards for BWD Developers
For each project, the BWD development team adheres to a very strict set of standards to ensure that all projects are kept neat and tidy at all times. This creates security and efficiency throughout the process, providing the client with the most value for their budget possible. As different parts of a digital project are handed off to different team members, we know that nothing will fall through the cracks or get left behind thanks to our well defined set of standards. This means that we’re constantly on the same page, avoiding and quickly mitigating mistakes whenever possible.
Sometimes a website’s code might seem like part of the Matrix to our clients and end users, but clean, well written code is critical to the success of any digital project.
What does this mean for the client? We deliver on-time–always–and we usually get it right the first time. It also means that future changes to a project become far less painful, and of course, less costly. Want to add a super-cool new feature, two years after launch? No problem. Everything is well-documented and we can jump in and make the change without having to re-learn and remember what we built oh-so long ago.
Although much of these standards and beautiful poetry-like code goes unseen by the vast majority of users, we care about the craftsmanship of the things that we build, going great lengths to ensure they’re able to stay as fresh as when they were just a twinkle in a client’s original vision. In the thick of a project’s development, when deadlines are approaching and the air conditioning breaks, it’s tempting to take the easy way and make a mess of the code, hoping to fix it later. But that would only lead to more headaches and more money hemorrhaging. Everyone should care about quality code, and we make sure that our clients never have to worry about it. That’s it!
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